The political marketing planning process: improving image and message in strategic target areas
نویسندگان
چکیده
منابع مشابه
The political marketing planning process: improving image and message in strategic target areas
A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has bee...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2002
ISSN: 0263-4503
DOI: 10.1108/02634500210414710